B2B sales programmes

Practitioner Course in B2B Sales

This Programme is our entry programme with only 2 Digital Coaching Modules.  Nevertheless, two very important Modules, because a Salesrep will always have to sow first in order to reap later and that 'sowing' for a B2B Salesrep is called Prospecting, Generating Leads and Networking.  This way, Prospects are created with which he or she can make appointments to deliver a powerful Pitch that perfectly represents what your company could mean to this potential customer. 

The Module on Professional Pitching will have a huge impact on results.  Once you provide your sales team with this necessary knowledge, you will see the average score improve immediately. 

This B2B Sales Programme consists of the following two Modules:

  • Prospecting, Lead Generation & Networking
  • Pitching with ROI (Return On Investment)


36 Training movies

Prospecting, Lead Generation & Networking

Prospecting is a tricky subject even for experienced sales people.  After following this module, a sales rep can generate new Prospects so much more effectively, especially through his or her knowledge of segmentation and tailoring his or her approach to specific customer segments.  Lead Generation can be done at any time (for example also in the Sales rep's private life) and yields the most profitable customers.  These customers have cost nothing to marketing and already have confidence from the reference.  Those who learn to make contacts easily, for example at networking events, can constantly reap the benefits of this during their entire sales career.  This module will be a powerful booster for the inflow of your sales funnel.

Pitching with ROI (Return On Investment)

Pitching with ROI is a real key module. First you will look for potential customers by networking or prospecting. Then you hope to sell your idea, your product or your services to these prospects and establish a long-term relationship with your new customers.  Your pitch will be the key to this. During this pitch, the client will consciously or unconsciously make certain moves and it is up to you to make the right counter moves because, just like in chess, pitching is a very strategic matter that involves a lot of psychology and expertise. In any case, this is a very interesting module for every B2B sales person who wants to present himself strongly to potential clients.

Your SALESTEAM will acquire the KNOWLEDGE through this Programme to, among other things:

  • Transform COLD prospecting into WARM prospecting, which will also result in much less "resistance" to prospecting
  • Learn the structure and importance of a good CALL SCRIPT that will be their guide in telephone prospecting
  • Learn how to create the IDEAL CONDITIONS for an OPTIMAL sales conversation.
  • How to react to conscious and unconscious moves potential customers make when pitching your business
  • How to deliver a powerful ELEVATOR Pitch in a matter of minutes
  • How to close a Pitch with a powerful CLOSING to achieve maximum ROI on your Pitches

Top, very instructive, super clever connective sentences, good argumentation.

Valentino L.

Seller of Built-in kitchens

One of the most instructive courses, and I have already taken about 15 of them.

Xavier M.

Seller of Shopfitting

Very interesting training for someone who is just starting out in sales like myself, but also for experienced salespeople.

Robin B.

Seller of Built-in kitchens

Very captivating and instructive from start to finish.

Paula G.

Salesperson of Sleep Comfort

It is fascinating, interesting and easy to put into practice.

Evy C.

Saleswoman of fitted kitchens

Interesting way to learn how to make customer contact and to immerse yourself in it.

Joelle V.

Saleswoman of Furniture

Very good. A practical training.

Huub E.

Seller of Built-in kitchens

Clear story, sometimes very recognisable but on the other hand many new insights. Very positive.

Robin de L.

Vendor of Furniture

Top explanation & great content, learned a lot in a short time.

Ina P.

Technology Saleswoman

Very good Tips & Tricks, will try them out immediately.

Leen De L.

Salesperson High Price Retail

Super! Very nice refresher course that taught me a lot again.

Pascal V.G.

Burglary prevention salesman

Very nice refresher for me. Very useful for the sales team!

Bert H.

Sales Manager

I have had several trainings in the past years, but now I have completely different insights and that only in 1 Module.

Raymond V.d.P.

External joinery salesman

A lot of information, but presented in a very nice and interesting way.

Jérôme O.

B2B Salesman

A lot of food for thought. I have been stimulated to work on myself and my future.

An G.

B2B Travel Salesperson

Blessed! Very interesting, clear & practical. Super smoothly delivered, beautiful images, very visual.

Mieke A.

Case manager

Very interesting. It made me think about certain things that I will definitely apply.

Pieter-Jan V.

Salesperson High Price Retail

Turnover X2 suddenly seems realistic

Filip H.

Salesperson High Price Retail

Very positive. Like a good chef who puts a super meal on the table with the best ingredients.

Frank R.

B2B Technology Vendor

Very practical training, applicable in both private and professional life.

Koen L.

B2B Salesman

Clear, inspiring, concrete tips. Motivating and quickly applicable.

Piet L.

Sales Development

Thank you for the new insights.

Michelle J.

Salesperson High Price Retail

Good tools to change yourself. Substantiating and instructive. Coaching that motivates you to do better.

Frank D.N.


Very good tips to boost sales! Clearly explained with good examples.

Jens D. R.

Burglary prevention salesman

Clear and structured slides. Motivating. Prompts to 'reset' the mindset. Top!

Nathalie A.

Salesperson Renovation Projects

This training gave me a boost, also on a personal level.

Bert N.

Sanitary salesman

Some very interesting option modules in this programme are certainly the modules Closing Techniques & Objection Handling

These modules are originally intended for B2C sellers working in High Price Retail and therefore sell valuable goods to private customers.  In this Digital Coaching Module, I teach commercial employees to 'close' in a soft but very clear way, and then also to deal with possible objections or purchase hesitations (thinking about it, too expensive, comparing, etc...) from customers.  Of course, this is information that is also very interesting for B2B sellersif not for their personal sales situations, then often to help their customers with information on how to sell more smoothly and easily.

In this way, your B2B sales force becomes a valuable source of information for the respective distributors of your products & services.  

Close-up image of a firm handshake. Man standing for a trusted partnership.

We would be happy to meet with you to explain this course or the various Digital Coaching Programmes in person