b2c sales programmes

Expert Course in B2C Sales

This Programme is a very 'complete' one as it includes not only the Speaking Body Language module, but also the Reading Body Language module. The additional information that your Sales Reps will have, combined with the knowledge of the psychology of 'bargains' and 'benefits', will make them so much stronger in their communication with customers.

This B2C Sales Programme consists of the following six Modules:

  • Closing Techniques
  • Objection Handling
  • Speaking Body Language
  • PreSales
  • Reading Body Language
  • Psycho Selling


96 Training movies

Closing Techniques

Closing is a tricky subject even for experienced sales people.  After following this module, a sales person can close in different ways and especially in a way that comes across as 'smooth' to the customer.  Closing, recognising buying signals and anticipating the future (closing without asking the closing question) will belong to the skills of every sales person following this Digital Coaching Module.  Those who do not learn to close easily will remain stuck at the level of a quotation provider for their entire sales career.  A high score is only reserved for those who learn to 'close' smoothly.

Objection Handling

A closing question is followed by a 'yes' or 'an objection'.  Objections come in many forms.  Just think of objections such as 'thinking about it', 'too expensive', 'compare prices' or 'we never decide the first time'.  As a seller, you have two choices.  Either you 'buy' the customer's objection (which is very often a 'fake' objection) and 'hope' that the customer will come back the following week.  Or you learn how to deal with objections, for example by following this Digital Coaching Module, and then the sale 'begins' the moment the first objection comes to light.



Before you can sell to customers smoothly, a number of conditions must be met.  And not just before you close, but even before you start your working day, your next month or your next year. This module is about creating the ideal conditions to generate maximum sales results.  Selling is the highest paid difficult, and the worst paid easy profession in the world.  Those who do just a little more than their fellow competitors have the best chance of winning the order.  What exactly it is that you have to do, you will learn in this Digital Coaching Module.


Speaking Body Language

Some researchers talk about 50, others about 80% of your communication being determined by your body language.  Important enough for every sales person to take a closer look at this subject.  Body language is a language that you can learn to 'read' in your customers on the one hand, and on the other hand, as in this Digital Coaching Module, it's something you can learn to 'speak' to your customers.  All politicians and media personalities have learned it, and now it is the salesperson's turn.  Those who support their message with the right body language come across so much more powerful and reliable to their customers. As such, the result will not be long in coming.


Reading Body Language

Like any language, body language is a language you can learn to speak as well as read.  The big advantage of being able to read body language is that it gives you so much extra information.  Information which can be considered 100% reliable, because there is no one who has learned to 'lie' with their body language.  The combination of both Body Language Modules (Speaking & Reading Body Language) gives every commercial employee a huge advantage in any negotiation.


Psycho Selling

Psychological experiments show time and again that customers tend to make decisions more emotionally (based on feelings) than rationally (based on figures).  In this module, the basic principles of psychology are translated into a sales environment.   Top authors such as Dan Ariely and Daniel Pink, translated to the day-to-day working environment of the sales person, provide a kind of dynamic that will deliver better results, imperceptibly, but very measurably.  This Digital Coaching Module is not only about the psychology of the customers and how their 'thinking' will influence the sale, but also about the psychology of the sales people themselves.  With the right way of thinking, the chances of results increase enormously.


Your SALESTEAM will acquire the KNOWLEDGE through this Programme to, among other things:

  • Ask for the order in a gentle and respectful, but also very clear way
  • Know during the conversation, by applying a 'trial close', whether a possible sale is possible today
  • Already know within the first 10 minutes, thanks to the 'starting technique', whether the criteria are met to sell to these customers today
  • Know WHY it is so important to learn and use these closing techniques effectively
  • HOW they can anticipate to OBJECTIONS such as 'thinking about it, 'too expensive', 'a better price elsewhere' or an objection such as 'comparing prices'.
  • Use the 'isolation technique' to immediately know whether an objection is a 'true' or a 'fake' objection
  • Set SMART Sales Targets and Objectives
  • Know the ART of asking questions
  • Active listen and create "rapport" between the Salesrep and the customers
  • 'Anchor' an ideal sales mood by means of auditory, visual & kinaesthetic anchors and by adjusting the 'internal dialogue' (selftalk)
  • Use the right body language to quickly gain the CONFIDENCE of customers
  • Avoid to, out of a certain nervousness, use a body language on the stand that would have the opposite effect, i.e., that the salesperson would be perceived as untrustworthy by the customers
  • Be able to 'read' the body language of customers and already 'know' by doing so whether an objection is 'true' or 'fake'.
  • Use the 6 basic Psychological principles, be able to offer in a way that is almost irresistible to customers
  • Position oneself 'optimistically' in the work environment, which will have a very strong effect on the company's results

Top, very instructive, super clever connective sentences, good argumentation.

Valentino L.

Seller of Built-in kitchens

One of the most instructive courses, and I have already taken about 15 of them.

Xavier M.

Seller of Shopfitting

Very interesting training for someone who is just starting out in sales like myself, but also for experienced salespeople.

Robin B.

Seller of Built-in kitchens

Very captivating and instructive from start to finish.

Paula G.

Salesperson of Sleep Comfort

It is fascinating, interesting and easy to put into practice.

Evy C.

Saleswoman of fitted kitchens

Interesting way to learn how to make customer contact and to immerse yourself in it.

Joelle V.

Saleswoman of Furniture

Very good. A practical training.

Huub E.

Seller of Built-in kitchens

Clear story, sometimes very recognisable but on the other hand many new insights. Very positive.

Robin de L.

Vendor of Furniture

Top explanation & great content, learned a lot in a short time.

Ina P.

Technology Saleswoman

Very good Tips & Tricks, will try them out immediately.

Leen De L.

Salesperson High Price Retail

Super! Very nice refresher course that taught me a lot again.

Pascal V.G.

Burglary prevention salesman

Very nice refresher for me. Very useful for the sales team!

Bert H.

Sales Manager

I have had several trainings in the past years, but now I have completely different insights and that only in 1 Module.

Raymond V.d.P.

External joinery salesman

A lot of information, but presented in a very nice and interesting way.

Jérôme O.

B2B Salesman

A lot of food for thought. I have been stimulated to work on myself and my future.

An G.

B2B Travel Salesperson

Blessed! Very interesting, clear & practical. Super smoothly delivered, beautiful images, very visual.

Mieke A.

Case manager

Very interesting. It made me think about certain things that I will definitely apply.

Pieter-Jan V.

Salesperson High Price Retail

Turnover X2 suddenly seems realistic

Filip H.

Salesperson High Price Retail

Very positive. Like a good chef who puts a super meal on the table with the best ingredients.

Frank R.

B2B Technology Vendor

Very practical training, applicable in both private and professional life.

Koen L.

B2B Salesman

Clear, inspiring, concrete tips. Motivating and quickly applicable.

Piet L.

Sales Development

Thank you for the new insights.

Michelle J.

Salesperson High Price Retail

Good tools to change yourself. Substantiating and instructive. Coaching that motivates you to do better.

Frank D.N.


Very good tips to boost sales! Clearly explained with good examples.

Jens D. R.

Burglary prevention salesman

Clear and structured slides. Motivating. Prompts to 'reset' the mindset. Top!

Nathalie A.

Salesperson Renovation Projects

This training gave me a boost, also on a personal level.

Bert N.

Sanitary salesman

A very interesting option module for this programme is definitely: The Salesgame


In this Digital Coaching Module 'The Salesgame’ I teach your sales staff to play a sales game in which closing and dealing with objections can be 'played' in a pleasant way.  This quickly creates a certain 'routine' and the game element provides a relaxed way of learning.  This game can then be played a few times a week (for example during the lunch break), after which your sales team will notice that the handling of customer objections will soon be on automatic pilot.

You can also order the physical game we developed with the cards and casino chips. 


We would be happy to meet with you to explain this course or the various Digital Coaching Programmes in person